The logo design process explored two main directions: one combining a duckling with a paper cup, and the other merging a duck’s form into a teapot.
Each direction suggested a different brand positioning—either a modern dine-in teahouse with Chinese influences or a casual take-out concept. Given the brand’s minimal and playful illustration style, which appeals to a younger demographic, the take-out model was chosen as the final direction.

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Early concepts for the logo and cup design featured a light green and yellow color scheme. However, user feedback suggested the palette felt overly feminine. Since the brand’s goal was to create a relaxing space for everyone, the colors were revised to a deeper green to better appeal to a broader audience. The packaging design was also simplified, and cap colors were used to indicate size and flavor variations.

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To establish a cohesive brand identity, all product visuals share a unified green palette and duckling-themed illustrations. Patterns on cups and tea

packaging follow geometric structures, while the logo on the cup takes on a playful twist—it uses negative space to suggest a duckling sipping tea, turning the brand into a visual pun.