Commercial Project
Holiday
Sale
Date
Dec 2024
Project type
Monthly Campaign Design - Commercial Project
Holiday Sale combined Lamour’s signature pink with traditional holiday red to create a festive yet brand-consistent theme. Instead of using the typical red-and-green palette, I designed a crystal ball illustration featuring spotlighted products inside. This visual approach helped connect the warm holiday spirit with product highlights in a playful and charming way, aligning with Lamour’s soft and inviting brand image.
Online Ecommerce Website Banner
For the Holiday Sale website banners, I aimed to create a sense of continuity between the left and right visuals. On the desktop version, the snowy grounds of the two horizontal banners align seamlessly when placed side by side, forming one connected winter scene. On the mobile version, where the layout becomes vertical, the melting snow at the top of the second banner visually flows from the snowfield of the first, creating a cohesive and heartwarming seasonal landscape.
Offline Materials
For the Holiday Sale offline materials, the key challenge was organizing complex discount details across eight brands, each with its own gift-with-purchase offer. A clear information hierarchy became essential. I aimed to strike a balance between festive design and content clarity, ensuring the main messages were easy to understand.
To achieve this, I incorporated holiday-themed elements, such as snow globes, snowy landscapes, and Christmas wreaths, as visual containers for the promotional content. These elements not only brought seasonal warmth to the design but also served as effective framing devices, making the layout both informative and visually engaging.
Meta & Instagram Ads
In the Meta ad design, I creatively used the snow globe as a visual container to showcase featured products. Each product was placed inside the globe, making the presentation both playful and seasonal. To highlight the free gift-with-purchase offers, I designed frame-by-frame animated elements with a swinging motion and the word "FREE," drawing attention and sparking curiosity among viewers. This combination of festive imagery and subtle motion graphics helped boost engagement and encouraged more clicks on the ad.
Google & Youtube Ads
Process
This campaign was one of the most challenging projects for me in terms of visual design. At the beginning, I found myself constrained by the traditional red-and-green Christmas palette, which felt too heavy for Lamour’s light, playful brand identity based on soft pink gradients. The typical ornate holiday decorations also risked overwhelming the promotional content and product imagery.
After multiple iterations, I decided to move away from the classic Christmas tree motif. Instead, I placed a small tree inside a snow globe as a subtle accent. This decision aligned with the campaign’s title, Holiday Sale, which was chosen to be more inclusive, recognizing that not everyone celebrates Christmas.
Since the campaign involved many gift-related promotions, I incorporated ribbon and present motifs to reinforce the gifting theme. The pink-to-red gradient was used to convey a sense of warmth and joy, evoking a cozy, cheerful winter holiday atmosphere.
Through this project, I learned how to prioritize clarity and user experience in design when communicating complex information. It also helped me break away from aesthetic conventions and push myself to find creative solutions that reflect both brand identity and seasonal atmosphere. Most importantly, I gained a deeper understanding of how visual design can be both expressive and inclusive.
