ECOFIX – Collaborative Packaging Design

ECOFIX is a collaborative toothbrush brand and packaging design project created with Aldora Lau and Ella Yang.

The project responds to two key issues found in mainstream toothbrush packaging: difficult-to-open structures and the use of non-recyclable PVC clamshells. By prioritizing user experience and sustainability, the team developed a redesigned solution using recyclable, eco-friendly materials that are both safe and accessible.