Lamour - Black Friday Campaign Design

As one of the most important promotional events of the year, Black Friday plays a key role in Lamour’s annual marketing strategy.

For this campaign, time-based discounts were designed to target different user segments, with the goal of turning new visitors into long-term customers. To reflect the brand’s identity while embracing the Black Friday theme, the campaign adopted a black-and-pink color palette and developed a cohesive series of visuals across multiple platforms.