Lamour - Relax & Refresh Campaign Design

“Relax & Refresh” marked Lamour’s first campaign that systematically integrated multi-platform advertising, including Google, Meta, YouTube, e-commerce visuals, and offline materials.

This project deepened my understanding of integrated marketing and was also my initial exposure to SEO. I began adapting my designs not only to enhance visual hierarchy and clarity, but also to align with advertising and search optimization requirements.

Visually, the campaign balanced real-life photography with Lamour’s signature soft, airy aesthetic—creating a clean and refreshing atmosphere while maintaining brand consistency.