Lamour Beauty & Life, Toronto
A collection of monthly campaigns designed for Lamour, covering digital advertising, e-commerce visuals, and offline promotions. Each project blends seasonal storytelling with the brand’s soft, playful identity.
I led the entire visual output for Lamour as the company’s only graphic designer—owning every stage from concept sketch to final asset delivery, including hands-on oversight of all print production.
(Visual hoardings for mall renovation and window graphics for storefront refurbishments, ensuring brand visibility during construction periods.)
(Directional Signage for Streetfront Store - Design to guide foot traffic from the main road to the store entrance.)
Festive Visual Strategy:
As Valentine’s Day and Chinese New Year fell close together in 2024, the website adopted different festive themes for each language version: the English site focused on Valentine’s Day, while the Chinese site reflected the atmosphere of Chinese New Year. This bilingual approach allowed for a flexible cultural and seasonal transition.
Online Ecommerce Website Banner
Offline Materials
Google, Meta & Youtube Ads
Online Ecommerce Website Banner
Offline Materials
Meta Ads
Relax & Refresh was Lamour’s first campaign developed in collaboration with an external advertising agency. It introduced new requirements for ad creatives across platforms such as Google, Meta, and YouTube. These changes included not only size adaptations for responsive design, but also platform-specific visual strategies. For example, Google ads emphasized text clarity, while Meta focused on visually engaging imagery to better suit each platform’s user base. This project also marked my first experience exploring how SEO principles can inform advertising design.
Google Ads
Online Ecommerce Website Banner
Meta Ads & Instagram Posts
Google Ads
Online Ecommerce Website Banner
Offline Materials
Meta Ads
Online Ecommerce Website Banner
Offline Materials
Meta Ads
Online Ecommerce Website Banner
Offline Materials
Meta, Google and Youtube Ads
Online Ecommerce Website Banner
Online Ecommerce Website Banner
Offline Materials
Meta, Google Ads
Online Ecommerce Website Banner
Offline Materials
Meta & Instagram Ads
Google & Youtube Ads
Online Ecommerce Website Banner
Offline Materials
Meta, Google Ads
Online Ecommerce Website Banner
Offline Materials
Meta Ads
Google Ads
Online Ecommerce Website Banner
Offline Materials
Meta, Google Ads
Online Ecommerce Website Banner
Offline Materials
Meta & Instagram Ads
Online Ecommerce Website Banner
Offline Materials
Meta, Google Ads
Each week, three to four promotional emails were sent to Lamour’s subscriber base, featuring either products or campaign announcements. I designed each email to align with the campaign theme, brand identity, and product packaging colors, sometimes integrating the products into creative scenarios to add playful, dynamic effects. On average, these campaigns maintained an open rate above 30% and a click-through rate above 1%.
In-store Signage and Promotional Flyers
Aromatic Sachet Design for Promotional Giveaways
Designed gift aroma diffusers featuring cute illustrations inspired by Canadian native animals and iconic city landmarks. The first three diffuser designs were created for the grand opening of the Ottawa mall store. Since the opening took place in May, the designs incorporated tulip elements to reflect the season and the Tulip Festival.
